The announcement of Bad Bunny as the official Super Bowl 60 halftime headliner has set off a wave of controversy — and a cultural clash — across the country. The Puerto Rican megastar, one of the most streamed artists in the world, saw his global streaming numbers spike by 26% following the NFL’s reveal. But while millions of fans celebrated, not everyone was cheering.
In direct response, Turning Point USA — the conservative organization co-founded by the late Charlie Kirk and now led by his widow, Erika Kirk — announced plans for an “All-American Halftime Show,” set to air live at the same time as the NFL’s broadcast.
According to the group’s press release, the event will feature “music that celebrates faith, family, and freedom,” positioning itself as a patriotic alternative to what they view as a halftime show increasingly disconnected from American tradition.
The organization has already launched an online poll asking the public what kind of performers they’d like to see featured. The options range from “Classic Country” and “Contemporary Christian” to “Patriotic Rock” — and one particularly pointed choice that reads, “Anything in English.”
While details remain under wraps, Turning Point says the show will be broadcast online and on select streaming platforms, with the location and artist lineup expected to be announced in the coming weeks.
“We’re not here to divide,” said Erika Kirk in a brief statement shared to social media. “We’re here to offer a different kind of celebration — one that reminds Americans who we are, where we’ve come from, and what still unites us.”
Reaction to both announcements has been swift and passionate. Supporters of Bad Bunny have hailed the NFL’s choice as a step toward greater global inclusion, pointing to his massive international fanbase and musical versatility. Meanwhile, conservative voices have rallied behind Turning Point’s move, framing it as a pushback against what they see as a cultural drift away from traditional American values.
Entertainment analysts note that this could mark the first time in history that two competing halftime shows run simultaneously — one representing the modern, globalized face of entertainment, and the other, a nostalgic return to American roots.
For now, all eyes are on February, as two vastly different visions of music and culture prepare to share the same moment.
So, come Super Bowl Sunday, the question won’t just be who wins the game — it’ll be which halftime show will America choose to watch?
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