‘IF A PAIR OF JEANS OFFENDS YOU, MAYBE THE PROBLEM ISN’T THE JEANS’ — GREG GUTFELD SHREDS SYDNEY SWEENEY BACKLASH 👖🔥

In the context of many contradictions, Greg Gutfeld came back swinging at critics of Sydney Sweeney’s American Eagle “Great Jeans” campaign, ripping into what he called a “woke outrage mob” obsessed with manufacturing controversy. “This is a jeans ad, not a Hitler speech,” he quipped, blasting the accusations of racism and eugenics as “absurd political theater” and praising Sweeney as “a hard-working girl who’s trying to sell jeans, not ideology.”

Was the uproar ever genuine—or just another case of social media looking for its next target? And why did Gutfeld suggest the whole controversy might have vanished if Sweeney were on the “right” political team?

The studio audience roared in approval, but the real impact may be outside the Fox News set—turning a denim ad into one of 2025’s biggest culture flashpoints. READ THE FULL STORY BELOW 👇👇👇

THE JEANS AD THAT SPARKED A CULTURE WAR

What began as a simple marketing campaign for American Eagle quickly spiraled into one of 2025’s loudest cultural debates. The slogan “Sydney Sweeney Has Great Genes” was meant as a playful pun on denim, but critics accused it of evoking racist eugenics imagery.

American Eagle swiftly changed the tagline to “Great Jeans,” but stood firm in its defense, insisting, “It was always about the jeans.”

GUTFELD TAKES AIM AT THE OUTRAGE

On the August 5 episode of Gutfeld!, Greg Gutfeld wasted no time skewering the backlash. “This is a jeans ad, not a Hitler speech,” he quipped to roaring laughter from the studio audience.

He called the accusations of racism and eugenics “absurd political theater” and accused critics of digging for controversy where none existed.

THE POLITICAL SUBTEXT

Gutfeld argued that the real reason the ad became a target was Sweeney’s political affiliation. The actress has been a registered Republican in Florida since June 2024, a fact critics seized on during the controversy.

“If she were on the other political team, this story would have died in five minutes,” Gutfeld said, adding that the backlash was “as predictable as it is ridiculous.”

PANELISTS BACK HIM UP

Kat Timpf, fresh from her return after breast cancer-related surgery, echoed Gutfeld’s skepticism. “If you’re really upset about this ad, I sincerely feel sorry for you,” she said, calling the outrage “a symptom of personal unhappiness.”

Kristen Gaffney labeled the reaction “comical but also a little embarrassing,” warning that throwing around words like “Nazi” for a denim ad dilutes their meaning in serious contexts.

MOCKING THE MEDIA

Gutfeld also took shots at the way mainstream outlets covered the controversy. He singled out headlines like “Everything We Know About Sydney Sweeney’s Jeans Ad Controversy” as “useless clickbait” that turns marketing fluff into breaking news.

“Do we really need an ‘everything we know’ rundown for a pair of pants?” he joked.

THE AUDIENCE RESPONSE

The in-studio crowd responded with sustained applause throughout the segment, underscoring how closely Gutfeld’s take aligned with his audience’s worldview.

The reaction online was just as swift, with clips of his remarks circulating widely on X and conservative media outlets.

SOCIAL MEDIA FIRESTORM

Supporters on X used Gutfeld’s quotes to mock what they called “the outrage mob.” Accounts like @mirtropolis and @Geek77Lew shared videos from the segment, framing it as a win against “cancel culture.”

The Free Press even dubbed Sweeney “an asteroid destroying the American intelligentsia” with her beauty and refusal to apologize.

CRITICS PUSH BACK

Not everyone was laughing. On The Daily Show, Desi Lydic mocked conservative defenders of the ad, suggesting they were willfully ignoring the historical baggage tied to eugenics imagery.

Some journalists and commentators accused Gutfeld of trivializing legitimate concerns about how marketing can normalize exclusionary beauty standards.

AMERICAN EAGLE DIGS IN

Through it all, American Eagle stayed on message: no apology, no retreat. “It was always about the jeans,” the company reiterated in multiple statements.

That defiance made the brand a rallying point for those opposing what they view as performative outrage.

TRUMP AND OTHER CONSERVATIVE FIGURES WEIGH IN

Former President Donald Trump added fuel to the fire by calling the ad “the HOTTEST ad out there” and praising Sweeney. JD Vance and other Republicans also voiced support, framing the backlash as proof of “woke overreach.”

The endorsements further politicized the controversy, locking it into the broader left-right cultural divide.

SWEENEY CAUGHT IN THE MIDDLE

While Sweeney herself has kept public comments minimal, the controversy followed her to the August 3 premiere of Americana. Shouts of “stop that racist ad” were heard from protesters outside.

Gutfeld’s public defense has earned her sympathy from conservative circles, but it has also kept the story alive in the media cycle.

TURNING DENIM INTO A DIVIDING LINE

What might have been a short-lived PR hiccup for American Eagle is now a culture war flashpoint. The “Great Jeans” ad is no longer just about denim—it’s a symbol of how quickly marketing can become politicized.

Gutfeld’s take turned the story into a broader referendum on free speech, branding, and the limits of public outrage.

THE POWER OF LATE-NIGHT FRAMING

With Gutfeld! regularly topping ratings for late-night comedy, his framing of the issue reaches millions of viewers. By mixing humor with partisan critique, he’s able to solidify the conservative narrative around stories like this.

That narrative: the backlash was never about jeans—it was about scoring political points.

CONCLUSION: GUTFELD’S ROLE IN THE DRAMA

Greg Gutfeld didn’t just defend Sydney Sweeney—he reframed the entire controversy. By mocking the outrage and questioning its motives, he amplified the anti-woke angle and rallied his audience behind Sweeney and American Eagle.

Whether you see his take as a reality check or a dismissal of legitimate concerns, one thing is clear: in 2025, even a jeans ad can become a battle line in America’s culture wars.