“WE USED TO CALL THEM CRIMINAL ASSOCIATIONS. NOW WE CALL THEM PARTNERSHIPS.”
In an unforgettable moment that captivated millions, Stephen Colbert turned his Late Show monologue into something far deeper than comedy. What started as a satirical take on Donald Trump’s recent trip to Scotland for a golf course opening rapidly evolved into a tense, biting commentary that linked politics, business, and the dark cloud surrounding Jeffrey Epstein and Ghislaine Maxwell. Colbert’s careful delivery turned an innocent joke into an explosive rhetorical statement that had the audience—both in the studio and at home—holding their breath. The line that followed: “We used to call them criminal associations. Now we call them partnerships”—sent chills down spines, leaving everyone to question just how deeply intertwined power, money, and criminal history can be.
The Scotland Spectacle: Golf, Tariffs, and the Art of Distraction
When Donald Trump ventured to Scotland in July 2025 under the guise of promoting trade relations, most of the public expected a standard diplomatic visit. Trump had long positioned himself as a champion of American business interests, and his golf course ribbon-cutting seemed like just another opportunity for him to showcase his personal empire. But as Stephen Colbert pointed out with his sharp wit, Trump’s trip quickly devolved into something far more self-serving than diplomatic.
In his segment, Colbert couldn’t help but point out the disastrous optics of the trip: “Nothing says ‘EU diplomacy’ quite like teeing off while slapping a 15% tariff on the same people you’re ‘negotiating’ with.” The audience erupted in laughter, but Colbert’s critique went much deeper. The joke highlighted a pattern of political misdirection—a strategy perfected by Trump over the years, where personal branding and corporate assets collided with official diplomacy in ways that blurred the lines between business ventures and public service.
With protesters outside the event and local press making pointed remarks, the spectacle took on a bizarre, almost theatrical quality. The media circus surrounding the golf course opening was clearly a distraction from the real political maneuvering that was going on behind closed doors. As Colbert observed, this wasn’t just another ribbon-cutting—it was classic Trump: announce a deal, flaunt a personal asset, and deflect from uncomfortable questions. It was this same deflection that became the underlying theme of the night.
The Pivot: When the Joke Stopped Sounding Like One
But then something shifted in Colbert’s delivery. The mood in the room changed. The laughter died down, and the biting sarcasm that typically characterized his commentary became tempered by something more serious. Colbert, who had been mocking Trump’s antics with ease, suddenly turned his focus to the ongoing investigation into Epstein and Maxwell, leading the audience down a darker, more troubling path.
With deliberate pacing, Colbert asked, “If you barely knew the man, why did your lawyer visit Ghislaine Maxwell three times last month?” The question hung in the air. It was sharp, direct, and utterly devoid of any humor. No punchline followed—only silence.
The implication was clear. Colbert had raised an uncomfortable truth, one that had long simmered beneath the surface: Trump’s ties to Epstein—a convicted sex trafficker—had never been fully examined. Why did the former president, who claimed to barely know Epstein, have such close connections with those tied to Epstein’s notorious world? The question was met with an eerie stillness, as the audience seemed to sense the seriousness of what Colbert was alluding to.
Golf as Performance—and Pattern
But Colbert didn’t stop there. He turned his attention back to Trump’s golfing, using it as a metaphor for his political behavior. The comparison was both simple and profound: “He cheats at golf the way he governs—ignores the rulebook, declares victory, and expects everyone else to nod,” Colbert said, his voice dripping with irony. The audience chuckled, but the deeper message was hard to ignore: Trump’s actions, whether in golf or politics, were often about bending the rules to fit his narrative and getting away with it.
However, it was the juxtaposition that really hit home. A man who was photographed with Epstein—a man once linked to some of the most heinous criminal activity—was now hosting a media spectacle at a newly opened resort, all while quietly negotiating behind the scenes. Colbert’s words weren’t just about Trump’s antics; they were about the broader web of power, money, and criminal connections that seemed to define much of Trump’s career.
Paramount, Skydance, and the Real Game Being Played
As if the night’s commentary hadn’t already reached its peak, Colbert brought the conversation full circle by referencing the Skydance-Paramount merger, a seemingly unrelated topic that Colbert expertly connected to the larger narrative of Trump’s connections. The merger, which had gained attention due to its political implications, became another example of corporate interests and political maneuvering intertwining in ways that seemed too convenient to ignore.
In a deadpan tone, Colbert criticized the merger’s supposed purpose: “Nothing says sticking it to the elites like consolidating media power under fewer billionaires,” he quipped, before drawing connections between the media merger and Trump’s influence over major business deals. He also highlighted a recent $16 million settlement between Paramount and Trump’s team, which came just weeks before Colbert’s own show faced cancellation. The implications were clear: business and media were inextricably tied to the political and personal agendas of those in power.
And then, with perfect timing, Colbert delivered what may become the most chilling line of his career: “We used to call them criminal associations. Now we call them partnerships.”
The Sentence That Froze the Room
It wasn’t a joke. There was no laughter. There was no punchline. Just cold, pointed delivery—an observation that hit harder than any joke ever could. The room fell completely still, as Colbert’s words lingered in the air, forcing everyone to consider the uncomfortable reality he had just laid bare. The line was powerful, direct, and incredibly timely, touching on the very heart of the issue: how, in today’s world, the lines between business, politics, and criminal behavior have become increasingly blurred.
Conclusion: The Map Is the Message
What Colbert delivered that night wasn’t just a monologue—it was a map. A carefully plotted constellation of names, places, actions, and connections. Each element might have seemed inconsequential on its own, but when viewed together, the web of influence and power became undeniable. By choosing restraint over bombast, Colbert subtly but effectively forced the audience to draw their own conclusions about the relationships he was referencing.
The brilliance of the moment wasn’t in the bold accusations or the humor but in Colbert’s ability to connect the dots without explicitly connecting them. He didn’t need to accuse. He simply asked: what connects a convicted trafficker, a golf course in Scotland, a media merger, and a late-night cancellation? And why is no one willing to draw the line?
The result was chilling. Because this time, the joke was over.
Colbert’s commentary on that night stands as a reminder of the murky world in which power, media, and business intersect, leaving us with more questions than answers. The “partnerships” he spoke of are more than just strategic alliances—they are a reflection of how the powerful continue to shape the world, no matter the consequences. In the end, Colbert didn’t need to shout to make his point—he let the truth speak for itself, chillingly and effectively.
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