In a whirlwind of language, culture, and global music influence, Spanish singer-songwriter Rosalía is speaking out after recent remarks about her relationship—both artistic and cultural—with Puerto Rican phenom Bad Bunny were widely interpreted in ways she says weren’t intended. In her own words, what she meant and what people read into her comment aren’t the same thing.
During a recent appearance on the The New York Times Popcast, Rosalía discussed her upcoming album and her multilingual approach to music. When the interviewer brought up comments from Bad Bunny—who once said he didn’t feel the obligation to sing in a language other than Spanish so that non-Spanish-speaking fans would understand—Rosalía responded by saying she felt “the opposite.” To clarify: she said she cares so much that she would “even make the effort to sing in a language that is not my language, is not my comfort zone.”
That word—“opposite”—became the flashpoint. A TikToker soon accused Rosalía of benefitting from Latino culture while lacking what the accuser saw as a genuine connection. The argument? Since Bad Bunny chooses to perform exclusively in Spanish as a statement of cultural identity, Rosalía’s “opposite” position was read by some as a dismissal of that stance.
In response, Rosalía left a public reply (which she later deleted) defending her position. She wrote:
“Hey, I understand your point of view but I think it’s being taken out of context. I have nothing but love and respect for Benito … I’ve always been grateful to Latin America because, despite coming from another place, the Latin people have always supported me throughout my career and I empathize with what you’re explaining. Precisely for that reason, it saddens me that this is being misinterpreted because that wasn’t the intention.”
So what’s really going on here? Why did this single remark ignite such a strong response—and what does it tell us about the complexities of modern global music, identity, and language as an artist?
Language as Identity — and the Risk of Misinterpretation
Rosalía’s upcoming album, Lux, will feature songs performed in 13 different languages, including Spanish, Catalan, English, Latin, Sicilian, Ukrainian, Arabic, and German. For a global star like her, the decision to sing across languages is less about translation and more about reaching different emotional registers, cultures, and listeners.
By saying she felt the “opposite” of Bad Bunny, Rosalía likely meant that while he opts to anchor his music in Spanish as part of his identity and cultural statement, she chooses multilingualism as a deliberate, expansive strategy. It’s not necessarily a critique of his path — just a different one. Yet when truncated or framed without context, “opposite” can easily be misinterpreted as competition or dismissal.
This episode underscores how charged language can become when attached to culture, especially under the public lens. When artists with massive global reach talk about what language they’ll use, it isn’t just about lyrics — it becomes a matter of representation, community, and identity.
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Cultural Gatekeeping in the Digital Age
The TikToker’s accusation that Rosalía “knows nothing about Latino culture” because she is Spanish and not Latina opened another layer of the discussion. The idea here: for some critics, singing in Spanish and performing in Latin music genres carries a duty or expectation of cultural ownership or deeper lived experience.
Rosalía’s reply makes clear she feels the criticism stung because she actually acknowledges the support she’s received from Latin American fans and the broader Latin music community. Her message emphasized respect, gratitude, and empathy for those cultural ties. She expressed sadness that her intention was being misinterpreted.
This clash reveals the tension between global and local. As music becomes ever more international, artists hop genres, languages, and cultures. But when the digital audience breaks segments into neat boxes (“Latino artist,” “Spanish artist,” “English singer”), those boxes can resist nuance. Complaints of “cultural appropriation” or “not understanding the roots” echo back as artists push beyond borders.
Mirrors in the Music Industry
Rosalía and Bad Bunny are both huge names, but their approaches illustrate two distinct models. Bad Bunny roots heavily in Spanish-language urban reggaetón/Latin trap, strongly reflecting Puerto Rican identity and culture. By openly saying he doesn’t feel an obligation to switch languages for broader audiences, he underscores authenticity and pride in his linguistic and cultural origin.
Rosalía, meanwhile, emerges from Spain’s Catalan-speaking region and has consistently chosen to blend genres and languages, often crossing into the avant-garde, flamenco-influenced pop, and global soundscapes. Her decision to sing in 13 languages is a leap toward universality and experimentation, rather than anchoring in one tradition.
When two artists operate publicly in these different ways, their paths may intersect—and sometimes diverge—in language, culture, and fan expectations. One critic described Rosalía’s comment as setting up an “opposite” position to Bad Bunny’s commitment: but Rosalía argues that the framing lacked nuance.
What This Means for Fans and the Future of Music
For fans of both artists, the exchange offers an interesting case study: How do you root an artist in culture while also accepting evolution? How do you honor language and tradition without limiting global reach?
Rosalía’s statement reminds us: Intent matters. She clarifies that she has nothing but respect for Bad Bunny (real name Benito Martínez Ocasio). She also emphasizes how much Latin American support has meant to her. The misunderstanding came when a short quote was plucked and the broader context wasn’t given.
In a broader sense, the incident reflects how music commentary today moves fast: A sentence is sampled, taken out of context, shared, amplified, critiqued—and the conversation becomes about the sound-bite rather than the substance. For creators, it’s a reminder how sensitive public statements can become. For listeners, it’s a prompt to consider the full picture behind an artist’s words.
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The Takeaway
In the end, Rosalía isn’t trying to compare herself to Bad Bunny or declare one path better than the other. She’s distinguishing her artistic journey—which includes multilingual exploration—from Bad Bunny’s distinct cultural statement in Spanish. Because those two trajectories aren’t inherently in competition—but they were treated that way in this moment.
Her deleted comment may show she felt the need to step back and let the tension cool. But her voice remains: She’s grateful for Latin culture, she respects her global audience, and she’s forging a creative path that spans languages and borders.
For you, the listener—or reader—the story is a small but vivid reminder that in music (and in media) the lines between language, identity, culture, and commerce are always shifting. What sounds like a simple remark—“I feel the opposite”—can carry deep echoes and unexpected interpretations.
And at the intersection of all this: Artists who are still human, still navigating public talk, still crafting their message in a world where sound-bites travel faster than songs.
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