A Glamorous Life… Ends in Horror

Summer in the Hamptons is usually about glamorous soirées, beachside bliss, and entrepreneurial triumphs. But on August 5, 2025, that veneer of perfection was shattered when Martha Nolan‑O’Slatarra, a 33‑year‑old fashion designer and social media darling, was discovered dead aboard a luxury boat moored at the prestigious Montauk Yacht Club .

Martha, an Irish transplant turned Manhattan fashion entrepreneur, had recently been riding high—her swimwear and resort‑wear brand East x East had staged a pop‑up at Gurney’s in Montauk, and she was flooding TikTok and Instagram with sun‑lit videos captioned “Goals Achieved” .

Yet now, the vibrant, smiling face of success lies motionless on a pristine yacht. The chilling discovery has cast an ominous shadow over what should have been her greatest season yet.

Mystery after NYC fashion influencer, 33, found dead on Hamptons yacht

The Last Night: Screams, CPR, and Cold Facts

Police were dispatched at roughly 12 a.m. to the vessel docked at the Yacht Club after a 911 call reported a woman unconscious . Witnesses recounted hearing blood‑curdling screams coming from the docks in the dead of night—echoing through the quiet enclave .

Good Samaritans, courageous and desperate, sprang into action—performing CPR in a last‑ditch effort to revive her . But it was all in vain. First responders pronounced Martha dead right there on the boat .

No Violence—So What Happened?

Initial investigation statistics are as cold as they are confusing: no signs of violence were found on her body, according to the autopsy report. Yet the cause of death remains inconclusive . Suspense lingers in every unanswered question.

Montauk, a tranquil refuge for the rich, has been rocked by this horrific event. Locals describe being unnerved—and mockingly aware that a place billed as a summer paradise could harbor such darkness.

Homicide detectives remain involved, despite the lack of violence—because mystery breeds obsession .

From Carlow to Couture—and Now a Crime Scene

Martha’s story had all the elements of a modern fairytale. The small‑town girl from Carlow, Ireland fought her way into the glitzy Manhattan scene, launching East x East, a fashion line of sun‑drenched, aspirational swimwear and resort wear .

In a self‑filmed TikTok clip, she celebrated the brand’s Montauk pop‑up—“POV: the brand you started 3 years ago has a pop‑up in the Hamptons,” she beamed . Her infectious energy and entrepreneurial drive made her a beloved figure among peers and coastal social scenes alike .

That glow is now extinguished. The yacht, once a backdrop to her success story, is now a crime scene.

Witnesses and the Impossible Truths

The calls are flooding in. Locals of Montauk, unbearably shaken, still whisper about the echoes of screams, the panic in the night air, and the surreal image of first responders trying to revive her on a luxury vessel .

Despite the lack of physical trauma, authorities won’t rule out foul play—homicide detectives are on the case, combing the scene for clues, motives, anything .

What’s Next? The Investigation—and the Whisper Network

An autopsy is underway by the Suffolk County Medical Examiner’s Office, and data from toxicology and other testing may finally offer answers where none exist now .

Meanwhile, conversations whisper through Montauk’s beachfront cafes: Was it an accident? A tragic medical event? Something more sinister? Each theory grows more twisted than the last.

The fashion world awaits answers, as does her family—demanding closure in a story that reads more like a thriller than real life.

Mystery after NYC fashion influencer, 33, found dead on Hamptons yacht

Final Words: A Star Snuffed Out Without Explanation

Martha Nolan‑O’Slatarra wasn’t just a designer—she was the face of ambition, optimism, and the American fashion dream. Her journey from small‑town Ireland to the sunlight on Montauk’s shoreline inspired thousands.

And yet, her life ended in tragedy, on a boat, at midnight, with no explanation.

This is the kind of story that makes headlines. It’s shocking. It’s tragic. And it’s terrifyingly unresolved.

Stay tuned—because this mystery isn’t going away anytime soon.